Golden State Warriors President and COO Rick Welts discusses when and how the NBA realized the value in marketing the uniqueness of their players over the brand of the teams and how that has benefited the league to this day.
NBA’s shift from marketing teams to players
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Indiana Pacers vs Milwaukee Bucks | |
Type: Moneyline – Status: OPEN | |
Milwaukee Bucks | +235 |
Indiana Pacers | -285 |
Milwaukee Bucks vs Indiana Pacers | |
Type: Moneyline – Status: OPEN | |
Indiana Pacers | -145 |
Milwaukee Bucks | +125 |
Dallas Mavericks vs L.A. Clippers | |
Type: Moneyline – Status: OPEN | |
L.A. Clippers | +155 |
Dallas Mavericks | -180 |
L.A. Clippers vs Dallas Mavericks | |
Type: Moneyline – Status: OPEN | |
Dallas Mavericks | -165 |
L.A. Clippers | +140 |
Phoenix Suns vs Minnesota Timberwolves | |
Type: Point Spread – Status: OPEN | |
Minnesota Timberwolves – 1H – 1H | -115 |
Phoenix Suns – 1H – 1H | -105 |
Minnesota Timberwolves vs Phoenix Suns | |
Type: Moneyline – Status: OPEN | |
Minnesota Timberwolves | -450 |
Phoenix Suns | +335 |
Orlando Magic vs Cleveland Cavaliers | |
Type: Point Spread – Status: OPEN | |
Orlando Magic – 1H | -110 |
Cleveland Cavaliers – 1H | -110 |
Cleveland Cavaliers vs Orlando Magic | |
Type: Moneyline – Status: OPEN | |
Orlando Magic | +290 |
Cleveland Cavaliers | -380 |
New Orleans Pelicans vs Oklahoma City Thunder | |
Type: Moneyline – Status: OPEN | |
Oklahoma City Thunder | -115 |
New Orleans Pelicans | -105 |
Oklahoma City Thunder vs New Orleans Pelicans | |
Type: Moneyline – Status: OPEN | |
Oklahoma City Thunder | -2200 |
New Orleans Pelicans | +1000 |
Miami Heat vs Boston Celtics | |
Type: Point Spread – Status: OPEN | |
Miami Heat – 1H | -110 |
Boston Celtics – 1H | -110 |
Boston Celtics vs Miami Heat | |
Type: Moneyline – Status: OPEN | |
Boston Celtics | -2200 |
Miami Heat | +1000 |
Los Angeles Lakers vs Denver Nuggets | |
Type: Moneyline – Status: OPEN | |
Los Angeles Lakers – 1H | +110 |
Denver Nuggets – 1H | -130 |
Denver Nuggets vs Los Angeles Lakers | |
Type: Moneyline – Status: OPEN | |
Los Angeles Lakers | +2000 |
Denver Nuggets | -20000 |
Philadelphia 76ers vs New York Knicks | |
Type: Point Spread – Status: OPEN | |
Philadelphia 76ers – 1H | -110 |
New York Knicks – 1H | -110 |
New York Knicks vs Philadelphia 76ers | |
Type: Moneyline – Status: OPEN | |
New York Knicks | -240 |
Philadelphia 76ers | +200 |