Column: It’s hard to keep score when paying for popularity

The PGA Tour is giving away $40 million to the leading 10 players who move the needle, a term that’s been around for some 60 years because it’s a simple way to define popularity. It’s part of the “Player Impact Program,” a title that doesn’t necessarily move the needle. “I don’t think it’s going to be perfect,” Rory McIlroy said.