Golden State Warriors President and COO Rick Welts discusses when and how the NBA realized the value in marketing the uniqueness of their players over the brand of the teams and how that has benefited the league to this day.
NBA’s shift from marketing teams to players
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| Boston Celtics vs Cleveland Cavaliers | |
| Type: Moneyline – Status: OPEN | |
| Cleveland Cavaliers | +950 |
| Boston Celtics | -2000 |
| Boston Celtics vs Cleveland Cavaliers | |
| Type: Moneyline – Status: OPEN | |
| Cleveland Cavaliers – 1H | +300 |
| Boston Celtics – 1H | -400 |
| Oklahoma City Thunder vs Dallas Mavericks | |
| Type: Total – Status: OPEN | |
| Over – 1H | -115 |
| Under – 1H | -105 |
| Oklahoma City Thunder vs Dallas Mavericks | |
| Type: Moneyline – Status: OPEN | |
| Dallas Mavericks | +100 |
| Oklahoma City Thunder | -120 |
| New York Knicks vs Indiana Pacers | |
| Type: Moneyline – Status: OPEN | |
| New York Knicks | -400 |
| Indiana Pacers | +300 |
| New York Knicks vs Indiana Pacers | |
| Type: Total – Status: OPEN | |
| Over – 1H | -110 |
| Under – 1H | -110 |
| Minnesota Timberwolves vs Denver Nuggets | |
| Type: Point Spread – Status: OPEN | |
| Denver Nuggets | -110 |
| Minnesota Timberwolves | -110 |